4/7/2023 0 Comments Rtfkt studios clone x![]() Buoyed by the popularity of their earlier NFTs, the brains behind RTFKT realised that they could move beyond footwear and clothing by creating not-so-human bodies, which have become hot-ticket accessories among denizens of the metaverse.įor traditional fashion houses operating in the physical world, such ventures remain the stuff of science fiction, whereas the RTFKT co-founders were limited only by their imaginations. This is why the introduction of Clone X was such a master stroke. The team also understood that, as a virtual-first brand, they could pioneer new items that simply wouldn’t be possible within the physical domain of traditional fashion. The main reason behind RTKFT’s success to date is the fact that it identified an area of nascent demand. Exploiting the potential of the metaverse The project’s (hopefully tongue-in-cheek) aim is to “transfer all human consciousness into advanced clone forms to create the ultimate Metaverse”.īut do the eye-catching aesthetics and fantastical lore dreamt up by the RTKFT team explain the incredible popularity of their NFTs? In addition to their futuristic art style, their creators have also developed a compelling backstory. With influences ranging from anime to Hollywood, the Clone X avatars are certainly striking in appearance. According to the studio’s website, “Clone X is our most ambitious project yet, the beginning of a whole ecosystem for our community, quality-focused, high-end avatars, ready for the metaverse”. Originally codenamed ‘Akira’, RTFKT’s ‘Clone X’ venture succeeded in capturing the collective imagination of the metaverse. Last year, the studio announced its intention to branch out into the fledgling ‘avatar’ space. Perhaps the boldest – and, in hindsight, most forward-thinking – decision made by the RTFKT team was to expand beyond the realm of digital apparel. ![]() Why? Because not only are the collectables it develops strictly digital – delivered in the form of non-fungible tokens (NFTs) – but they are also designed to be used in environments across the metaverse. ‘So far, so normal’, you might think but, in actuality, RTFKT Studios is anything but. Taking inspiration from a range of childhood passions such as Diablo, Half-Life, Runescape, Minecraft, Dragon Ball Z, Evangelion, Akira and Star Wars, Pagotto, Le and Vasilev set about leveraging blockchain technology and cutting-edge innovation to deliver next-generation collectables for an ever-growing customer base. The brainchild of Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT was established as a way to combine the interests and professional expertise of its co-founders. How do we explain the rise and rise of RTFKT? A digital passion project But, as you might imagine, there’s a lot to unpack here so let’s take a step back and start at the beginning. acquired RTFKT for a sum thought to be in excess of $1 billion. In the relatively short period of time since, the company has expanded its scope considerably and – in doing so – has succeeded in turning the head of the biggest sports brand on the planet. But why?įounded in January 2020, RTFKT Studios started out creating virtual footwear and clothing. That didn't last long, as the floor price on OpenSea was dropping rapidly, reaching 2.28 ETH when the minting price was still at 2.8 ETH.If you follow metaverse-related markets like I do, you’ll no doubt have noticed the letters ‘RTFKT’ cropping up a lot recently. It appeared that the issues were resolved and minting continued after a short pause. However, the exact nature of the attack was not disclosed instead, users were told to clear their browser cache or use a different browser altogether. Twenty minutes into the launch, the developers announced that the website was under attack. The remaining 8,367 of 20,000 avatars were only available for public sale by Dutch auction, starting at 3 ETH. Holders were airdropped mint passes that allowed access to the presale. In order to participate in the presale, accounts needed to hold qualifying RTFKT NFTs or a Metakey before the snapshot was taken. 11,133 NFTs were available for sale having a 0.05ETH price set for mint within 48 hours. The launch of CloneX didn’t go as planned. Their major success in the NFT space came from their collaboration with 18-year-old artist Fewocious and their VC-heavy influence with A16Z and other funds. The studio behind the project, RTFKT, is a major branding agency and growth hack expert, with experience designing luxury retail stores and logos for hip hop artists, directing movies and music videos as well as disrupting fashion industries.
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